Wednesday, November 20, 2019
Operations Managment of Fullers Brewery and Vue Cinemas Term Paper
Operations Managment of Fullers Brewery and Vue Cinemas - Term Paper Example In considering the operational differences between the two businesses, the essay will now give a compassion of the operational aspects considered in each of the four variables of the four V model: Volume In the first instance, the volume of an operation simply represents the level of production and will dictate the overall approach used towards manufacture or delivery of a good or service (Fitzsimmons and Fitzsimmons, 2008). In the case of FullerÃ¢â¬â¢s Brewery volume can be measured in a number of ways but always relates back to the delivery of a physical product. In essence, from an operational perspective, the volume is measured in liquid volume measurements. From a pure scale perspective, while the operations of FullerÃ¢â¬â¢s Brewery are concentrated in the Southeast, distribution takes place on a national basis requiring an operation in scale which is able to accommodate such demands. By stark contrast, Vue as a service provider is unable to measure volume on such a simple c ommodity basis, instead, volume here relates the number of Ã¢â¬Å"guest experiencesÃ¢â¬ in other words, the number of tickets sold to customers in a given period. While this may be true of the main product, it should also be indicated that Vue makes a significant amount of profit from the sale of ancillary products such as beverages and snacks, items which may be easier to quantify with traditional measures of volume. Like, FullerÃ¢â¬â¢s Brewery, Vue operates on a national basis. However, as a service provider, such large volumes require a more localized approach to supply, rather than a centralized production and distribution model as seen in the former business. Variety represents the number of products or services provided by an operator (Slack et al, 2010). Here a broad or narrow view may be taken of the variety of products produced within an operation. For instance taking the operation at FullerÃ¢â¬â¢s Brewery, at the broad level of the operation can be split down into j ust two key product areas, cask ales made for the licensed premises business and canned and bottled beers designed to be sold from non-licensed premises such as the supermarket.